Kissing or Facebook? Social Media Wins

Wow – even I – a lover of all things social media – would rather kiss my sweetie good night (or something…) than check Facebook!

This survey by Bacardi (the makers of fine rum products – and fun fact, an ex of mine married a Vice President of Bacardi!) indicates “75 per cent of Canadians who use social media admit the last thing they do at night, and the first thing they do in the morning, is reach for an electronic device and check their emails”.

I will admit I keep my iPad on the night table beside the bed so I can reach for it first in the morning and ensure the world is not in trouble while I slept -but that is because I am usually up earlier than the person who had the privilege of lying beside me. My experience has taught me those said privileged women prefer me to do “computer stuff” than wake them up with a kiss.

But that said, if you are giving up intimacy for technology that is wrong.

The survey covered other topics as well and is worth a look along with the video and CTV article below.

The Canadian Press

TORONTO — Should you kiss your partner goodnight or check your Facebook page one last time?

Apparently, Facebook wins.

An Angus Reid survey done for Bacardi found 75 per cent of Canadians who use social media admit the last thing they do at night, and the first thing they do in the morning, is reach for an electronic device and check their emails.

About 80 per cent of people in Toronto or Montreal reach for their cellphones or smartphones rather than their partners.

But late night romance may fare better in Quebec, where only nine per cent say they are never without the devices.

Almost one in four Atlantic Canadians report always having their mobile communications gadget at hand.

But Canadians admit that all the texting, tweeting, Facebook updating and emailing still doesn’t take the place of good old face-to-face contact.

Ellen Karp, a social anthropologist and author, is quoted in the Bacardi release as saying, “While social media is quick and efficient, there is no replacement for one-on-one time with close friends and family.”

In Montreal, 22 per cent of those using social media say they feel lonely. The national average is 13 per cent.

Still, 40 per cent of social media junkies in Vancouver say they can’t imagine their life without it.

Only 23 per cent of people in Edmonton feel that way.

But perhaps most worrisome for men, more than half of Canadian women between 18 and 44 can’t imagine life without reaching out and touching someone — online.

CTV News – Social media use gives kissing the kissoff: poll

About Dave

Dave Teixeira is President of Dave.ca Communications Inc.
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